I. Share Joys and Sorrows
eamwork and collective struggle are the soul of the corporate culture. Success is the result of collective struggle and failure is the responsibility of the team; we don’t ascribe success to an individual or failure to an individual’s responsibility and the team will shoulder all the responsibilities and results; all the officers and general workers share the joys and sorrows together and the executive leaders of Tiancibao enjoy no special car service, stand in a queue and pay the same fees with the general workers when they are eating and seeing the doctor except the work difference between them. Nobody of Tiancibao enjoys a privilege but shares the joys and sorrows equally and struggle together; any personal interests shall subordinate to the collective interests and personal effort shall blend in the collective struggle. Tiancibao fully reflects the united & cooperative spirit of “to strive continuously, to make new progress, to share weal or woe, to cheer the success and to save the situation desperately in failure”.

II. Serve Customers
Tiancibao is an enterprise advocating “Customer First”, that means any activity of Tiancibao is based on the customer demands.

III. Pursue Excellence
Tiancibao treats everything with the pursuit of the best and keeps the product or service to be always perfect; of course, perfectness will never be realized, but we shall not lower the goal, or it will influence the whole plan.

IV. Make Progress
he company establishes a learning organization to make the enterprise unite more tightly and advance toward the future more effectively. It cultivates the sense of identity and belonging of the staff by changing their old values, builds the dependency relationship between the members and organization to make the personal action, idea, emotion, concept and habit in line with the whole organization and forms the relatively-solid culture atmosphere to become a joint force and overall trend, so as to excite the subjective initiative of the members and make them exert themselves to realize the common objective of the organization.

★ Business Concept
The company is a professional enterprise in processing, preservation and export of various fruits, vegetables, grains and oils and a processing enterprise of farm products and sideline products founded against the background that China began to adjust its agricultural structure. It shoulders the mission and responsibility that to lead the farmers to create income and become rich and to make the due contributions for this area in the realization of upgrading of agricultural industrialization. Since its establishment, the company takes “to lead the farmers to become rich, to protect the farmers’ interests and to assist the local government to carry out the agricultural industrialization policy of the nation and realize upgrading of agricultural industrialization” as one of the important business objectives and drew up specific policies to be implemented in each link of the daily operation and management and each action of the staff.

In order to develop the company and ensure that the mission and responsibility is better fulfilled, the company sticks to the guideline and business concept of Credit, Quality, Efficiency, Profit, Diligence, Pragmatism, Learning, Innovation”.

In the guideline of “Credit, Quality, Efficiency and Profit”, it sticks to the service spirit of “the customers’ requirement is our objective and responsibility and the customers’ dissatisfaction is our failure and fault”. On the basis of “Equality and Mutual Benefit” it strengthens communications with the customers to protects and respects the legitimate rights and requirements at the uttermost, timely finds out the requirement of the customer and delivers the products to the customer according to the customer’s requirement and on the basis of ensuring the quality, quantity and delivery date, as well as serves the customer surely. Based on this, it has become an unforgettable pursuit of each employee that to promote the popularity of the company, to improve the market share of the products, to make “Tianci” become the famous brand and enter into the global market and each household of the world and to make Laizhou Tiancibao Produce Co., Ltd. become the most excellent supplier of the world at last. In the daily operation and management, it carries out the development strategy of “prosper the company by talents”, take measures to effectively motivate the enthusiasm of every employee and brings the subjective initiative of every employee into the full play by adhering to the business concept of “Diligence, Pragmatism, Learning, Innovation”, the guideline of “People Orientation” and the guiding ideology of “Discover Talents, Remain Talents and Promote Talents”. It provides sufficient space for every employee to display and apply their talent, in order to make the best possible use of the talents. Meanwhile, it creates a good culture atmosphere for the staff and encourages the spirit of “Diligence, Pragmatism, Learning, Innovation” to provide endless power for a continuous, healthy and rapid development of the company.

In the production management and quality management, it complies with the management standard of “Quality & Efficiency”, obeys the management principle of “The Next Process Is Just the Customer” and strictly carries out the production management procedure and quality management standard; each level of the employees and each department of the company have distinct goal and responsibility and profit clearly defined, which makes them fulfill the responsibility satisfactorily. The company really meets the customers’ requirement with the minimum input, the most excellent product quality, the shortest delivery date and the most sincere service, eliminates waste, reluctance and wealth inequality and profits itself maximally at last.

In a word, the company will strictly follow its business concept and strive to benefit the society, customers and employees. Meanwhile, it will realize the take-off dream and become a large-scale, modern and thriving conglomeration.